Canadian distillery operations have traditionally had a solid worldwide reputation for quality, particularly Canadian Whisky. Despite industry rationalization, the domestic distilling industry is still considered large by world standards. Canadian beverage plants have sufficient size and access to competitively priced inputs, including corn, rye, distillers malts, and packaging, to enable them to be internationally competitive on production costs.
Canadian Whisky is currently exported to 150 different countries, but nearly 90% of total volume is destined for the US market. The US continues to be the industry's priority market where Canadian Whisky has an excellent quality reputation. Canada-US free trade and favorable Canadian-US exchange rates make the US an attractive market. Japan is the second major importer, accounting for about 4.2% of Canadian export sales. The United Kingdom is third, importing an estimated 1.6%.

Sales to Japan have been hampered in recent years due to economic difficulties in the Japanese economy in the late 1990s. While sales to Western Europe remain relatively flat, brand companies have been turning their attention to emerging markets in Asia and Eastern Europe over the past six years, where progress has been made in improving the terms of access. Canadian Whisky represents approximately 80% of the total value of distilled product exports.

The industry has traditionally concentrated on the US as its priority market, but there is recognition with trade liberalization that there are improving opportunities internationally including, but certainly not limited to, both South America and Latin America, including Mexico. (Agri-Canada)

CanAsia Trade, along with our preferred supplier partners, is focused upon proliferating market share of Canadian produced beverages into expanding international markets.